What is a Trademark? What is the function of a trademark?
Under Greek law, the primary and fundamental purpose of a trademark is to serve as a source identifier, i.e. to indicate a particular origin of a good or service. This is not, however, the only function a trademark serves, given that trademarks also serve a guarantee and advertising/ marketing objective.
According to art. 123 of law 4072/2012, any sign capable of being represented graphically and of distinguishing the goods and/or services of one undertaking from those of another may be regarded as a trademark. In view of this definition, the term “Trademark” is used in relation to both goods and services.
What types of trademarks are recognized by law in Greece?
Trademarks may consist of, among other things, words, names of natural persons or legal entities, pseudonyms, devices/logos, designs, letters, numerals, colours, combinations of numbers or letters (acronyms), musical phrases, the shape of a product or of its packaging.
It is now expressly stated that slogans can also be protected as trademarks, provided that they possess distinctive power and can function as trademarks (e.g. the slogan “TOP PERFORMANCE, CLEANER ENVIRONMENT”, in Greek, was accepted as a trademark, whereas “EVERY DAY SOMETHING POSITIVE”, in Greek, was rejected). A trademark may consist of a combination of word/name and device/design elements (composite/combination trademarks).